This New ‘Under the Tongue’ Documentary Tells the Story of the Legendary adidas Predator

Football has always had a romance with adidas, with the Three Stripes having been the sponsor of the greatest players and clubs while also creating some of the most iconic boots of all time. One of those is the Predator, which is celebrating its mega 30th anniversary in 2024. This year has played host to a bevy of celebratory releases, including the OG Predator Mania, Jude Bellingham’s signature ‘Belligold’, special ‘Made in Germany’ edition and David Beckham’s own Predator 24. Continuing the party, adidas have now launched an hour-long documentary called Under the Tongue that tells the story of the legendary Predator franchise.

‘Predator changed the game,’ said Nick Craggs, adidas global footwear GM. ‘We know what it means to us all at adidas but as we come to the end of its 30th anniversary we felt it was fitting to hear from those that played such a crucial role in cementing its place in football culture. It has helped push the boundaries of innovation on the field of play and inspire millions off it – we now take it into the future and hopefully another 30 years of iconic moments with the world’s best players.’

Made in partnership with SoccerBible, Under the Tongue takes viewers back to the origins of the Predator starting with Craig Johnson, the man behind the design. Also included in the documentary are interviews with top players who have fond memories of the model, like David Beckham and Jude Bellingham.

Under the Tongue is out now, you can watch the full documentary below!