Vibram Become Sole Suppliers of the UTMB World Series
Rubber shoe sole technology company have become the official partner of the UTMB World Series, the top-flight trail running race event. Vibram will be present at UTMB’s 35 global events, offering sole repairs for contestants and product presentations for attendees.
‘The world of trail running is highly strategic for Vibram. The collaboration between Vibram and UTMB World Series stems from Vibram’s long-standing tradition of being close to outdoor sports enthusiasts,’ said Paolo Manuzzi, General Manager of Vibram.
Vibram are bringing their Sole Factor Mobile Lab to UTMB events around the world, allowing on-the-spot sole replacements with a variety of tread patterns and compounds developed by the historic company. Products including Vibram MegaGrip, Vibram Litebase and Vibram Traction Lug are some options optimised for trail use.
‘We are delighted to welcome Vibram as the Official Supplier of the UTMB World Series, building on our successful partnership since 2008 with our pinnacle event, the UTMB Mont-Blanc. A brand renowned among the trail running community for the high quality of their trail running soles, Vibram will allow participants of the UTMB World Series to access top-of-the-range gear and perform better on trails around the world,’ said UTMB Group CEO Frédéric Lénard.
Vibram and UTMB first established a relationship in 2008. This new partnership seals Vibram as the exclusive Official Soles Technology Supplier of the UTMB World Series for the 2023–2025 seasons.