Next year is already set to be massive for Formula 1, with not only a regulation change on the cards but two new teams joining the grid. Cadillac will be the 11th team to join the peak of motorsport, and Kick Sauber will turn into Audi F1 Team, after the German car manufacturer acquired the Sauber Motorsport company in January of this year. Coming in strong, it’s now been announced that adidas will be an official team partner, after signing with Mercedes for this year.
‘We are very proud to partner with the future Audi F1 Team and support their debut into the highest level of competition for the sport,’ adidas CEO Bjørn Gulden said. ‘Bringing together the iconic Four Rings and our Three Stripes to the 2026 paddock marks an exciting new chapter in motorsport. As part of our ongoing commitment to F1, this partnership showcases our focus on collaborating with brands rooted in shared beliefs and innovative perspectives, on and off the track. We are very much looking forward to unveil all that we have planned as we look to enable the drivers and the team to succeed, and engage a new generation of motorsport fans!’
Gulden is more than familiar with the F1 sphere, having moved over to Team Trefoil from PUMA back in 2022. After months of rumours, adidas officially announced its entry into Formula 1 in January, taking Mercedes-AMG PETRONAS away from PUMA. They’ve since dropped multiple capsule collections, and the Three Stripes have sat proudly on the sleeves of George Russell and Kimi Antonelli.
‘This partnership brings together two iconic brands... on a global stage, and it represents an exciting milestone in our journey as the future Audi F1 Team,’ said Jonathan Wheatley, team principle of Audi F1. ‘With adidas, we’re equipping our team with role-specific elite technical sporting gear that enhances human performance. Beyond the race, our shared ambition is to inspire a new generation of motorsport fans through innovation, style, and an unwavering pursuit of excellence.’
The first Audi F1 x adidas collection will debut at the beginning of the 2026 Formula 1 season.
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