Not only one of the biggest clubs in LaLiga but the world, FC Barcelona has announced they are re-upping their deal with Nike – and it’s set to be big. While exact figures are currently unknown, sources have told that it’s estimated to be around €100 million. This is a gargantuan sum for a club, but falls behind rivals Real Madrid who reportedly receive €120 million from adidas. Nike are going all in on football recently, though and even jacked the German national team from Team Trefoil back in March, much to the chagrin of the Deutschland citizens.
‘This new partnership consolidates Nike as a Main Partner of the Club and Official Technical Partner across all professional and amateur teams, bringing a unique model that strengthens the brands association and fuels the global retail and licensing business growth,’ FC Barcelona said . ‘Nike has a key strategic role in the Club’s Retail Operations and together with Barça Licensing & Merchandising will join forces in the development of specific plans related to product creation, supply chain and global distribution.’
The Barcelona team and Beaverton’s football department originally started their partnership in 1998, and it remains one of the most iconic deals between a brand and a team in the world.
Let's hope with the new deal, there's more heat like !