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Football has found a disruptor. New York-based Eleven, founded by ex-engineer and creative lead Ben Chehebar and Tom Rushbrook, have kicked off their journey with the launch of the TF1 – a turf boot that brings back leather, comfort, and a no-nonsense attitude to the game.

Chehebar – once part of adidas’ Innovation Team – and Rushbrook, former Global Senior Design Director with Nike and Sko Lab founder – set up Eleven in 2025 with a bold goal in mind: to become the next great football imprint. Their message is clear: strip out the gimmicks, forget the plastic and neon, and return to what players actually want.

Coming in at $235, the TF1 is built for football obsessives, from Sunday league grinders to pickup crews who live the game day in and day out.

Highlights include LWG-certified for a nostalgic old-school touch, a drop-in EVA midsole and wider fit for comfort that lasts, and a custom Vibram Duratrek outsole tuned to turf. In addition, the models's streetwear-inspired design means the boot carries seamlessly from pitch to pavement.

'Big brands lost the plot with tight, plastic, neon boots,' says Chehebar in a statement. 'The TF1 is our response – leather you can smell, comfort and quality you can feel, zero gimmicks.'

Get a closer look above. You can cop the Eleven TF1 boot now from the brand's webstore and select retailers.

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Eleven TF1

Release Date: 26 Sep 25
Eleven TF1
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