Manchester City dominated the football news cycle for all the wrong reasons this past weekend, but at least the club's star striker Erling Haaland had something to celebrate. The Norway international debuted the latest Phantom silo in his series against Nordic rivals Denmark in the UEFA Nations League, and the fresh colourway proved a good omen, with the big man netting not once, but twice.
The ‘Chapter 5’ edition of the Phantom 6 Elite adheres to a gradient blue and white colour story, mixing ‘Baltic Blue’, ‘Glacier Blue’ and ‘Blue Eclipse’ tones, a reflection of the Norwegian powerhouse's ice-cold finishing prowess in front of goal and a neat nod to the colours of the club he represents.
A pale blue tone on the Gripknit upper gives way to an abstract cloud motif at the heel and rear. Clean and minimalist, right? But look beyond the surface and you'll find a Hydra treatment applied to this section, with reactive white ink that disappears when wet (another nod to the frigid theme) to reveal hidden details below. Strategic Gripknit touch zones aid grip and a solid first touch, while underfoot, a Cyclone 360 circular traction pattern provides stability while amplifying cutting movements – a handy feature when you're a six-foot-five unit renowned for cheetah-like speed.
With Nike still nursing a Kylian Mbappé-shaped hole following his move to On, and lifetime signee Cristiano Ronaldo's career surely nearing its close, Haaland is the obvious choice to be the next face of the Swoosh's football division. The most viral player of this year's World Cup, and the owner of an internet-breaking new haircut, the Norwegian has been on a roll in 2026. And the boots? They tend to look just as good as he does.
Erling Haaland’s latest signature Nike Phantom 6 Elite will release on October 1 for Nike members, and October 5 for everyone else. The colourway will also be applied to the other Phantom 6 offshoots, like Academy, turf and artificial grass versions.
Read our feature breaking down On’s move into football, here.
