A New Day: The Jordan Tatum 5 Is Ready to Take Control
The grind never stops for Jayson Tatum. As Jordan Brand prepare for the global launch of the Tatum 5 this month, official images of the counterpart to the ‘Sunrise’ colourway have arrived. The ‘Sunset’ iteration lands in a glossy black finish, with red and orange detailing capturing the vibrant colours seen as nightfall approaches in Boston, while still putting in work on the court.
There’s no confirmed release date for these hooping kicks as of yet, but we wouldn’t be surprised to see them drop soon after the ‘Sunrise’ edition pops up on shelves. Check out the additional shots below, and stay tapped in with Sneaker Freaker for all updates.
Fans will be up at the crack of dawn for a shot at this pair. After Jordan Brand unveiled Jayson Tatum’s new signature shoe, official images confirm that the global release of the ‘Sunrise’ colourway is on the horizon. Following an initial drop in China on September 24, a wider launch of the Tatum 5 is set to ascend onto shelves on October 15. Peep the additional shots below, and stay tuned to Sneaker Freaker for all updates on the counterpart ‘Sunset’ edition.
Jayson Tatum is wiping the slate clean. He’s returning to the hardwood for his next NBA season with the Boston Celtics – and sporting his latest signature shoe on-foot. Locked in and ready to reestablish on-court dominance, Tatum and Jordan Brand have officially unveiled the Tatum 5.
Modelled after Tatum’s playing style and approach to competition, this fifth silhouette in the line has been designed to help players move with confidence and block out all distractions as they make their way to the basket. The most noticeable feature is the utility strap across the upper – a first for Tatum’s line, built to enhance containment without adding any unnecessary weight.
Responsive energy return is provided via a 10mm forefoot Air Zoom unit, while the moulded midfoot wrap and heel structure ensure stability during quick-thinking changes in direction. Additionally, the herringbone traction pattern on the outsole is composed of HART 2.0 rubber for better grip, and mesh panels on the medial side keep the shoe breathable.
Personalised details also appear in the form of Tatum’s jersey number ‘0’ on the heel, shaped to mimic the structure of the St. Louis Gateway Arch landmark from his hometown, as well as five strikes at the rear of the right shoe to acknowledge the injury to his Achilles. The Tatum 5 debut colourway is titled ‘Sunrise’, landing in a cotton-candy-coloured blend of purple, pink, and peach, with a darker black, red, and orange ‘Sunset’ iteration arriving further down the line – the two representing Tatum’s ‘round-the-clock commitment to his work ethic.
The Jordan Tatum 5 ‘Sunrise’ is set to launch on September 24 in China, with a global release to follow.
Want to see what else Jordan Brand hoops have been cooking? Check out the newest addition to the GOAT’s signature line.
