The worlds of performance and luxury just collided. Loewe and On have officially unveiled the Cloudsolo, a new silhouette that marks a genuine 50/50 partnership between the two brands.
Blending the Swiss label's technical innovation with Loewe's high-fashion craftsmanship, the Cloudsolo lands right at the intersection of function and style.
For the first time, On introduces a single CloudTec Cloud unit at the heel – an entirely new configuration – paired with Helion superfoam cushioning and the brand’s Speedboard plate, delivering a ride that’s smooth, responsive and set up for quick lift-offs.
Visually, the Cloudsolo leans toward minimalism. A streamlined mesh upper forms the base, with overlays wrapping the toe, heel and lace collar to create a sculpted finish.
Co-branded detailing appears on the toggle, tongue and midfoot, quietly confirming the collaboration’s dual authorship across 10 distinct colourways.
Get a closer look at the colab above. Early access opens October 15 through pre-registration, complete with a virtual try-on option. The general release follows on October 16.
In other news, Nike Basketball are embracing the spooky season spirit with their 2025 Halloween Pack.
