Timing Is Everything: TAG Heuer x New Balance Take Marathon Gear to the Next Level

It’s marathon season, baby! And just when you thought the running world had seen it all, New Balance are kicking things up a notch with a new colab that’s equal parts tech flex and luxury indulgence.

The Boston brand have teamed up with Swiss watchmaker TAG Heuer for the SuperComp Elite v5 – a move that looks to be TAG Heuer’s first foray into the footwear world.

The SuperComp Elite v5 arrives with a splash, cranking necks before it even hits the starting line. Draped in a plush 'Dream State/Midnight' colourway, the neon green accents on the lining and sole give this runner an electric, unmistakable edge.

Beneath the surface, the SuperComp Elite v5 is all business: a carbon fibre plate paired with FuelCell cushioning delivers the same marathon-day performance you’d expect from a brand that’s been the premier sponsor of the New York City Marathon for nearly a decade.

As with any nerd-worthy colab, the release goes way beyond just a silhouette. TAG Heuer have paired the model with a matching smartwatch – a $2050 wrist accessory that mirrors the runner's colourway and offers a dose of luxury timing precision to marathon prep.

You can cop the TAG Heuer x New Balance SuperComp Elite v5 now via New Balance.

In other news, Loewe and On have just debuted an all-new 50/50 colab.