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Y-3

Yohji Yamamoto, born 1943, is a Japanese fashion designer based in Tokyo and Paris. A master tailor, Yamamoto is known for his avant-garde style and use of classic Japanese design aesthetics. The "Y" stands for Yohji Yamamoto, the "3" represents adidas' three signature stripes and the "-" signifies the link between the two. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionised the sneaker industry, creating a new category in fashion. Y-3 represents design, true craftsmanship, and the future in sportswear!

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Legacy

Founded back in 2002, Sneaker Freaker is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its pages have documented every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike and Tier Zero sneaker released over the last decade and a half.

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