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Air Jordan 1

Peter Moore’s Air Jordan I design was a pastiche of design elements from Nike’s basketball catalogue, but that doesn’t mean the model lacks its own identity. Far from it. The upright stance and traditional panelling made it the perfect vehicle for Bulls-inspired colour-blocking and visual storytelling. And thanks to the masterfully crafted ‘Banned’ mythology that grows with every reissue and retelling, the AJI’s outlaw mystique has become deeply ingrained in the sneakerhead psyche. Released in dozens of colours and countless variations – including a version for golfers – the Air Jordan I was also adopted by skaters such as Lance Mountain, who still regards it as the most perfect skate shoe ever made.

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Founded back in 2002, Sneaker Freaker is the first and only international footwear magazine. From its roots as a DIY-style fanzine to today’s global coverage, its pages have documented every colab, custom, limited edition, retro reissue, Quickstrike, Hyperstrike and Tier Zero sneaker released over the last decade and a half.

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