Everything You Need to Know About Fear of God Athletics Moving into Overtime Elite

It was a slow start for Jerry Lorenzo’s Fear of God partnership with adidas. Officially inking their partnership back in December 2020, the collaboration aimed to establish a new line focusing on performance basketball and active lifestyle products called Fear of God Athletics. It was tumbleweeds in terms of product though until recently when the first full collection was released in November 2023 – nearly three years after the partnership was announced.

Reflecting on the collaboration's progress earlier this year, Lorenzo noted, ‘The partnership started off with too many ambitions outside of the purity of creating a single product.’ He emphasised the importance of focusing on product development, saying, ‘Now for the final year and a half, the focus is simply there.’

This week brought positive news for the partnership: Fear of God Athletics, in collaboration with adidas, announced that the FoG team will become the eighth team in the Overtime Elite (OTE) league. OTE is a professional basketball league designed for top high school players, offering a unique path to both athletic development and professional careers. Launched in 2021 by the sports media company Overtime, OTE aims to provide an alternative to traditional high school and college basketball by offering elite players a professional environment that includes salary, training, education, and exposure. The team will now showcase custom uniforms and performance footwear crafted by Fear of God Athletics.

‘Fear of God has always been inspired by the spirit of sport, both on and off the court. This partnership with OTE lets us connect meaningfully with the next generation,’ said Jerry Lorenzo. 'Through our purpose-driven products, we aim to share messages of confidence, purpose, and teamwork—values essential to both basketball and life.’

Fear of God Athletics Head Coach Cilk McSweeney added, ‘We’re excited to represent Fear of God Athletics in the Overtime Elite league! This is more than basketball; it’s about aligning with a greater purpose to make a positive impact on our players. The inspiring work Jerry has done energises us, and we look forward to reflecting Fear of God’s values in our program.’

As always, keep it locked to Sneaker Freaker for updates.