Coach Prime Keeps It Clean With an All-White Air DT Max ’96 Cleat

Deion Sanders is back stirring the pot once again, this time unveiling a pristine all-white iteration of the Nike Air DT Max ’96 cleat that’s already set sneaker and football circles buzzing. The legendary two-sport icon – now firmly entrenched in his Coach Prime era – shared a first look via social media, offering up a stripped-back, monochrome take on one of the most iconic turf silhouettes of the 1990s.

First released in 1996, the Air DT Max ’96 was built to match Sanders’ explosive, do-it-all style on the gridiron. With its aggressive claw-inspired overlays, midfoot strap and visible Air cushioning, the shoe quickly became synonymous with Prime Time’s larger-than-life presence. Over the years, the model has earned cult status well beyond the football field, with retro drops keeping its legacy alive for a new generation of fans.

This latest cleated version leans all the way into minimalism. The all-white finish strips the design back to its essentials, allowing the sculptural lines and tooling to do the talking. Importantly, this pair isn’t expected to see a public release. Instead, Sanders has hinted that the cleats may be gifted to select young athletes.

While most sneakerheads won’t be lacing these up anytime soon, the all-white Air DT Max ’96 cleat reinforces Deion Sanders’ enduring influence. Nearly three decades on, Prime Time remains a force in both sport and sneaker culture, proving that his signature models still carry weight – on the field and far beyond it.

For more on Coach Prime, make sure to check out our comprehensive history of the Diamond Turf.