Love Hurts: Jalen Hurts Debuts Air Jordan 11 Cleat PEs

The NFL season opener was always going to draw plenty of eyes, but Jalen Hurts made sure all cameras zoomed straight to his feet. The Eagles QB cooked up a vicious new Air Jordan 11 PE for Week 1, stamped with a message that doubles as both a flex and a warning: ‘Love Hurts’.

This on-field exclusive, featuring a sleek, all-black patent-leather upper and bold ‘Love Hurts’ text stamped across the tongue stripe, signalled the start of what’s shaping up to be 18 weeks of Jordan Brand domination on the turf.

More than a simple flex, the cleats are a nod to Hurts’ unique narrative – his name, his journey, and the expectations he continues to exceed. The black-on-black design feels both stealthy and symbolic, while the ‘Love Hurts’ message evokes that gritty resilience Philly fans have come to love. As the first pair of Jordan cleats to debut in the 2025 season, Hurts – not surprisingly – is setting the tone for the rest of the league.

This on-field moment is just one chapter in a broader Jordan Brand story. The ‘Love, Hurts’ campaign launched immediately after Hurts captured Super Bowl LIX MVP honours, featuring a powerful ad backed by Teddy Pendergrass track 'Love T.K.O.' with lines calling out his doubters.

Whether this pair will ever see a retail release is unclear, but for now, they're a testament to the synergy between an elite athlete and the Jumpman.

Hungry for more cleat heat? Scope the Florida Gators’ Air Jordan 1 and Air Jordan 4 PEs!