Nike Gear Up to Join in on the Dia de los Muertos Celebrations!

Mexico’s annual ‘Day of the Dead’ (Dia de los Muertos) holiday is fast approaching and, to join in on the celebrations, Nike are releasing a specially-designed Air Force 1 ‘La Calaca’, Air Max 95 ‘La Catrina’, and Cortez ‘El Altar’.

Each pair carries its own design motif, relating to different aspects of the annual tradition. The white of the Air Force 1 carries a reflective sugar skull pattern with colours of La Calaca, which denote the journey of life after death. The Air Max 95 bears a resemblance to a female skeleton figure, which is indicative of a happy afterlife, while the Cortez incorporates the four natural elements (water, air, earth and fire) which each hold a specific meaning behind guiding souls through to the afterlife.

The Dia de los Muertos pack will be available from Nike on October 25, ahead of the big day on November 2, so that you can really dress the part.